City Organizer: Batya Roded
Walk Leader: Ram Eizenberg
Text by: Batya Roded
Photographs by: Bella Zamir, Tova Mark, Batya Roded, and Ram Eizenberg
The promenade of Arad was built almost immediately upon its establishment and extends along the ridge to the edge of the city. This is the tourist center of the city, which has adopted tourism as its primary industry. At the end of the boardwalk, the Judean Desert is displayed in all its glory, open to the Dead Sea and the mountains of Moab beyond it.
For several decades now, Arad has suffered from the “shrinking city” phenomenon of the neoliberal era. Hotels were either destroyed or neglected and tourist areas were deserted. However, the promenade with its fabulous view is a popular route for evening and dawn walks of Arad residents, and the observation point at the end of the boardwalk is a meeting place for youth groups and lovers. It’s a source of many pleasant and sweet memories.
With the more recent growth of the city, it was decided to renew the promenade and adapt it to the contemporary spirit of the city in order to improve the quality of life and comfort of pedestrians, despite its desert location. We walked through the first section that is scheduled for change together with the architect of the promenade, Ram Eisenberg. We learned a lot about the plans and laid out maps on the pavement. Now, we’re impatiently awaiting the change.
We stopped for watermelons and cold water on this warm day, watching the enchanting landscape that surrounded us at the high point where the route ended.